Your Idea. Made Into Plush.
Custom Plush ManufacturerFor Brands & Original Ideas
Orui Toys turns your artwork and original characters into custom plush toys and stuffed animals, from sample development to production. Made for brands, businesses and creators who want something uniquely theirs.
Custom-made from 1 piece. No ready-to-ship stock. Sampling or production is required before dispatch.
0 competing in-house brands: we do not run our own competing plush label. We make plush for your brand, and we never use your idea to compete with you.
CPSIA, EN71 & ASTM testing requirements are reviewed for your product and destination.
Find your product direction
Explore Our
Custom Plush Capabilities
Start with the product you want to make. Each category has its own design details, material choices and development requirements.
Character & Mascot Plush
Develop a recognizable character, from its silhouette and proportions to its expression.
Stuffed Animals
Animal shapes, characterful details and material choices.
Anime & Game Plush
For original designs and properly authorized character projects.
Plush Dolls & Cotton Dolls
Doll proportions, embroidered faces, clothing and accessories.
Plush Keychains & Bag Charms
Compact plush formats for merchandise, retail and gifting.
Plush Backpacks & Bags
Plush character shapes with practical bag construction.
A closer look at the possibilities
Explore Our Plush Products
Find a starting point for your project in character toys, animal plush and soft accessories. Use a product reference to explain the direction you have in mind.
6 product examples
Plush Animals
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Plush Dolls
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Plush Keychains
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Mascot Plush Toy
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Plush Backpacks & Coin Purses
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Plush Pillows & Cushions
Explore More ProductsLooking for your own version? Tell us which shape, material or detail you would like to develop.
Where the idea takes shape
From Your Design
To A Plush Sample
A flat design and a three-dimensional plush are not the same thing. Proportions, facial details, fabric and seams all need to work together.
Bring your artwork or reference sample. We can discuss structure, materials and construction before moving into sampling.
Explore the development processKeep The Character Recognizable
Review the expression, eye placement and distinctive details—not just the overall color.
Check The Three-Dimensional Shape
Look at the silhouette, proportions, posture and how the sample appears from different angles.
Agree On The Finish
Confirm fabric, color, decoration and hand feel alongside the construction details before approving the sample.
Have an unusual material, component or function in mind? Include it in your brief so its feasibility and requirements can be assessed separately.
Make the details your own
Customize The Details
That Define Your Plush
Move beyond a change of color. Shape, texture, expression and presentation all contribute to the product your customer receives.
Discuss your customization
Meet your manufacturing partner
Why Work With
Orui Toys?
Orui Toys is a custom plush and stuffed toy manufacturer based in Dongguan, China. We coordinate development, material sourcing, sampling and production for brands and businesses.
As your plush toy supplier, Orui Toys is your point of contact for development, material sourcing, sampling and production.
Our integrated supply chain brings together project coordination and specialist production processes, with Orui Toys as your point of contact.
Development Around Your Design
We work through the shape, materials and details with you before sampling, so a drawing becomes a plush you can hold and approve rather than a guess.
A Coordinated Project Conversation
One coordinator keeps design questions, sample changes and order requirements in the same conversation, so it is clear what is waiting on whom.
Branding Beyond The Plush Itself
Labels, hangtags and packaging are planned alongside the product, so brand details are agreed before packing rather than after production.
Confidence starts with clear requirements
Quality Control
& Testing Support
A clear sample, agreed specifications and the right inspection scope give your project a practical basis for quality discussions.
What to clarify for your order:
Product & Material Requirements
Specify the intended use, materials, components and details that matter to your order.
Sample & Appearance Approval
Review shape, dimensions, facial details, color and hand feel against the agreed design.
Order Inspection Requirements
Agree on the inspection scope and acceptance criteria for the particular product.
Labels & Packing Details
Confirm artwork, packaging, labels and carton requirements before shipment.
Testing Is Project-Specific.
Tell us the intended age group, sales market and any buyer requirements. Orui Toys can coordinate applicable testing with a third-party laboratory for the specific project.
Ask about supporting documents that match the relevant product and materials. One report should not be treated as a blanket statement about every plush design.
Explore quality & safety
Documents on file
Certificates & Test Documents
Five files we can talk through for a project: an EN 71 certificate and its test report pages, a children's product certificate, ASTM F963 / CPSIA report pages, and our SGS supplier assessment. Each document covers the sample and scope named on it, so we check it against your product and market before relying on it.
EN 71 certificate of compliance
COBO23040583 · Apr 2023 · toy safety standards EN 71 parts 1–3
EN 71 test report (report pages)
COBO23040583 · pages from the test report behind the certificate
Children's product certificate
CPC · issued for the sample named on the document
ASTM F963 / CPSIA test report (report pages)
Report pages for the sample named on the document
SGS supplier assessment report
494022235_P+T · Alibaba.com verified supplier · valid to 30 Jul 2027
Know what happens next
How Your Custom
Plush Project Works
From the first reference to delivery arrangements, each stage should end with a clear decision—not an assumption.
Share Your Brief
Send artwork or a reference, size, quantity, intended use and destination market.
Review & Quote
Discuss feasibility, product specifications, development scope and quotation assumptions.
Sample & Refine
Review the physical sample and clarify any changes to shape, finish, material or details.
Confirm & Produce
Confirm the approved sample, order requirements, labels, packaging and production schedule.
Check & Deliver
Review the agreed inspection and packing requirements, then coordinate shipment arrangements.
Share your required arrival date and destination—not only a production deadline.
Different goals. A relevant starting point.
Plush Projects For
Different Business Needs
The same product type can serve very different purposes. Tell us what the plush needs to do for your brand, collection or campaign.
Brands & Retailers
Develop a plush product for your range, with the character, finish and brand presentation considered together.
Original & Licensed Characters
Turn your own character or an authorized design into plush merchandise, with attention to recognition and sample review.
Corporate Gifts & Events
Plan a mascot, giveaway or plush gift around the brand message, quantity, presentation and required arrival date.
What buyers say
Customer Reviews
Reviews and product photos shared by buyers on our storefront.
★★★★★
I had a great experience working with this supplier. They were very patient throughout the entire sampling process and carefully made every revision I requested. Communication was always friendly and professional, and they genuinely cared about getting the product right. The final plush turned out adorable, and the overall quality exceeded my expectations. Even when we encountered challenges, they actively looked for solutions instead of giving […]
s***o · South Korea
22 Jul 2026 Repeat buyer
★★★★★
The toy is not damaged. The package arrived smoothly. The doll is also nice.
z***i · Indonesia
17 Jul
★★★★★
We always are very please and happy for all the professionalism customer service that miss landy give us with all our request. She is exceptional and we are excited to continue to work with her.
L***n · United States
8 Dec 2023 Repeat buyer
★★★★★
We really love the design, quality, and service of the sample that was sent.
Review excerpt
L***n · United States
17 Oct 2023 Repeat buyer
★★★★★
I over love the pillows. I made a donut wall and it came out beautiful. I will definitely other again.
K***h · United States
★★★★★
Landy was amazing and very helpful. My order arrived on time and the product looks really good and I'm very happy with the quality. I will definitely be ordering from them again.
g***r · United States
2 Dec 2023
★★★★★
Working with Lucy and her team has been an incredible experience. From the very beginning, they treated my project with care, professionalism, and genuine enthusiasm. The quality of the mascots exceeded every expectation I had, and the attention to detail is outstanding.
Review excerpt
R***e · United States
25 Jun 2026
★★★★★
Products arrived just as described
B***n · United States
22 Nov 2024
★★★★★
Item as described
E***m · Canada
About the maker
Our Story
Orui Toys is a custom plush manufacturer in Dongguan, China. Our work centres on the part that decides whether a design survives production: turning artwork into a pattern, a pattern into a sample, and a sample into something a customer recognises as their own character.
That is still how we work. Every project starts with your artwork, reference or existing sample, and moves through pattern making, sampling, material selection and production with one coordinator following it. We make custom plush only, from one piece, with no ready stock, so each order is built around the design in front of us. For buyers comparing plush toy manufacturers, the useful comparison starts at the sample, not the catalogue.
About Orui Toys
Before you start
Questions Before
Starting Your
Plush Project
A useful first conversation starts with the right information. Here is what to prepare and what to clarify.
What Is The Minimum Order Quantity?
What Should I Send For An Initial Quotation?
Can We Start Without Production-Ready Artwork?
How Are Sample Fees And Revisions Handled?
How Long Do Sampling And Production Take?
Can You Customize Labels And Packaging?
Can You Help Arrange Testing For Our Sales Market?
Can You Manufacture Our Character Or Licensed Design?
Let’s make the next step clear
Tell Us About
Your Plush Project
Have a design, a reference or a product direction in mind? Share what you know. We will discuss the details needed to evaluate your project.
What Happens After Your Inquiry?
Your Orui Toys contact reviews the brief, clarifies the product requirements and follows up on the information needed for sampling and a quotation.
Not every detail has to be final. Mark anything that is still being decided.
Prefer to contact us directly?
landy@oruitoys.comContact: Landy
Phone: +86 189 2825 9221
Dongguan, Guangdong, China